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Enrique Bay ESEN
About

Enrique Bay

I’ve started companies, failed several times and gotten a few right. These days I put artificial intelligence to work inside real companies and talk about it every week on Humanos. I live in Monterrey. I play golf, I run, and I do what I can on the padel court.

  • NowGeneral Manager of Fresh Consulting LATAM, based in Monterrey. I co-host Humanos, a weekly Spanish-language podcast about artificial intelligence, capital and power, with Ricardo Celaya.
  • BeforeI co-founded Atomic32, which grew from 15 to more than 150 people and was acquired by Fresh in 2024. I led the fintechs Kiwi and Yabit, and worked at PayPal, Cemex and Xignux.
  • AlsoI served on Grupo Reforma’s editorial board. I’ve been writing since 2023; the archive lives under Writing.
  • EducationIndustrial engineer from Tec de Monterrey. MBA from MIT Sloan.
Get in touchSee speakingLinkedIn
Portrait of Enrique Bay made of words from the podcast and his work: humans, AI, capital, power, agents, Monterrey, Fresh.
How a machine sees me · words from Humanos