Humanos
A weekly podcast in Spanish about artificial intelligence, capital and power. I co-host it with Ricardo Celaya from Monterrey. We talk about what AI is doing to business, money and work in Mexico. No jargon, no fear.
I bring artificial intelligence into real companies at Fresh LATAM. Every week I talk about it on Humanos with Ricardo Celaya. And when I get invited, I take it on stage.

Every one of my talks starts as a fight: humans versus AI. And every one ends the same way.
A weekly podcast in Spanish about artificial intelligence, capital and power. I co-host it with Ricardo Celaya from Monterrey. We talk about what AI is doing to business, money and work in Mexico. No jargon, no fear.
I run Fresh Consulting LATAM. We design and build software, products and AI solutions for companies in the U.S. and Mexico. Most of my week goes to one question: how does a company actually use AI, beyond the demo?
Talks for conferences, boards and teams. What I see inside real companies, with this week’s data and zero jargon.
I co-founded Atomic32, which grew from 15 to more than 150 people and was acquired by Fresh in 2024. Before that I ran Kiwi and Yabit, and worked at PayPal, Cemex and Xignux. I served on Grupo Reforma’s editorial board. Industrial engineer from Tec de Monterrey, MBA from MIT Sloan.
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