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Enrique Bay ESEN
AI · capital · power · from Monterrey

Humans
+ AI.

I bring artificial intelligence into real companies at Fresh LATAM. Every week I talk about it on Humanos with Ricardo Celaya. And when I get invited, I take it on stage.

Every one of my talks starts as a fight: humans versus AI. And every one ends the same way.

Humanos, minute by minute

Lines from the podcast, in Spanish · episode and minute
02 · Company

Fresh LATAM

I run Fresh Consulting LATAM. We design and build software, products and AI solutions for companies in the U.S. and Mexico. Most of my week goes to one question: how does a company actually use AI, beyond the demo?

03 · Stage

Speaking

Talks for conferences, boards and teams. What I see inside real companies, with this week’s data and zero jargon.

Background

I co-founded Atomic32, which grew from 15 to more than 150 people and was acquired by Fresh in 2024. Before that I ran Kiwi and Yabit, and worked at PayPal, Cemex and Xignux. I served on Grupo Reforma’s editorial board. Industrial engineer from Tec de Monterrey, MBA from MIT Sloan.

More about me
enriquebay.com/backstage

Backstage

Did I share a report, a dashboard or a proposal with you? Come in with your pass. No account needed. Every copy carries your name.

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