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Enrique Bay ESEN
Projects · Stage · 2026

Speaking

What I see at work and what we discuss on Humanos, now and then on a stage. I build each talk as a project.

Time
To be confirmed
Models
Claude
Cost
To be confirmed
Status
Two talks and one panel in 2026

What it is

My job is Fresh LATAM and my weekly microphone is Humanos. Now and then someone asks me to take that on stage, and I enjoy it: it is one of the creative things I do these days.

I build each talk like any other project in this section, with an animated deck, a video and a page that stays alive after the event.

How it was made

  1. Thesis first

    Before opening a deck I write out the possible angles with Claude and keep one. The 2026 talk starts as a fight, humans versus AI, and ends somewhere else.

    Claude · Obsidian
  2. A deck that is a web page

    Animated HTML that runs from my laptop with no internet, with a PDF as backup. Huge type and one idea per slide.

    Claude · HTML
  3. Every number with its source

    No number goes in without a source that can be checked. If there is no support, it comes out. The NU-3 talk ended up with 21 published sources.

    Claude
  4. A video to close

    I write the script with Claude. The voice comes from ElevenLabs and the music from Google Flow Music.

    ElevenLabs · Google Flow Music
  5. A page that stays

    The QR code on the deck points to a single link. After the event, the video, a selection of slides and the sources live there.

    Vercel

Models and tools

Claude
Thesis, script, deck and page
ElevenLabs
The voice in the video
Google Flow Music
The music
Vercel
The page for each event

The creative part

The stage has its own visual register: 16-bit pixel art, a retro fight screen and Player 1. When the event belongs to someone else, the host’s brand leads and mine comes in as an accent.

Time and cost

Time
To be confirmed
My hours
To be confirmed
Voice
Each short line costs between 180 and 220 ElevenLabs credits, and I always record two takes
What went wrong
On the NU-3 talk I spent 9,970 credits on two music tracks I ended up discarding. Since then I make the music in Google Flow Music, which costs no credits
Subscriptions
Claude and ElevenLabs, which I already pay for. Each talk’s share: to be confirmed

The topics

Four talks
01

Humans + AI

Who will run the next decade of business

It starts as a fight, humans versus AI, and ends somewhere else: humans plus AI. Three predictions for 2030 and one certainty, with data on demographics, pensions and adoption in Mexico. No jargon. Told by someone who has sold technology for ten years and watched his own job change in twelve months.

What the audience takes home
  • A clear map of what changes, and what doesn’t, in their industry over the next five years.
  • Why no AI can copy a company’s own context: its data and its processes.
  • Three decisions to get started: what to delegate, what to protect and who to invest in.
Format
Keynote, 20 to 45 minutes. Spanish or English. With a pre-recorded demo.
For
Business forums, industry conventions, banking and fintech, boards and leadership teams.
Status
Given at Foro Copayment Monterrey 2026.
02

The fourth step

Your people already use AI. Now help them use it well

Almost nobody uses AI well, and the heaviest users are often the most afraid. This talk turns that fear into a personal plan with four steps: use, invest, delegate and lead. Everyone leaves knowing which step they are on and what they will do that same week to climb one, at work, with money, with family and for themselves.

What the audience takes home
  • One real task, the one they hate most, with a path to automate it that same week.
  • Permission and a method to use AI in their own life: bank statements, retirement savings, the kids’ homework, English.
  • A live look at an agent finishing in minutes a job that takes days.
Format
Talk, 45 to 60 minutes plus Q&A. In person or online.
For
Employees and middle managers at mid-size and large companies. All-hands, annual conventions, kickoffs.
Status
Built from what we learned in the 2026 workshops.
03

Let it work while you’re away

The difference between using AI and having AI work for you

The session teaches how to delegate: the minimum vocabulary, ten words instead of a hundred, and the analogy that actually lands, a new hire who has read the whole library and knows nothing about your company. Everyone leaves with a scheduled task already running.

What the audience takes home
  • The ten words you need to follow any meeting about AI.
  • A second brain set up on their own computer, with their own context.
  • Judgment for sensitive work: what stays local, what never leaves and what always gets reviewed.
Format
Talk with demo, 60 to 90 minutes. Groups of 10 to 30. Great for breakfasts.
For
Business owners, CEOs, CEO peer groups and family councils.
Status
Tested with executive groups in Monterrey.
04

From selling hours to selling results

What AI does to the business model of a services firm

Every services company in Mexico is about to face the same shift: clients stop paying for hours and start paying for results. Fresh LATAM is living it from the inside. What we learned, what hurt and what I would do differently.

What the audience takes home
  • What a professional service looks like when AI does most of the repetitive work.
  • What to keep (judgment, relationships and accountability) and what to let go.
  • A 12-month transition plan that doesn’t break the cash flow.
Format
Talk or fireside chat, 20 to 40 minutes. Spanish or English.
For
Services firms, agencies, law and accounting firms, consultancies, IT companies and tech associations.
Status
In development.

For organizers

Bio, photos and event sheet

I send them by email to the organizer, along with what I need in the room.

Request the kit
Recent stages

NU-3 75th anniversary, La Piedad 2026, keynote. Foro Copayment Monterrey 2026, keynote. Encuentro Mundial de Valores 2026, panel.

See NU-3 75th anniversary
Technical requirements
  • 16:9 projection over HDMI. The deck runs from my laptop, no internet needed.
  • Headset or lavalier microphone, and a clicker.
  • For live demos: a stable internet connection for one machine.
  • I arrive 45 minutes early to test screen and audio.

Have an event?

Tell me the date, the city, who will be there and how much time there is. I’ll get back to you within a couple of days.

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